July 30, 2014

BIA to get tourism boost

As published in The Erin Advocate

The Business Improvement Area (BIA) has been given permission to reorganize its budget, in order to take advantage of provincial funding for tourism advertising.

Town council will allow the Erin village association to allocate $10,000 to a program in which Central Counties Tourism may provide matching funding for advertising to draw visitors from other areas to Erin. Overall spending by the BIA will not increase.

The provincial agency is responsible for tourism promotion in a broad area north of Toronto, including the Headwaters Tourism communities of Erin, Dufferin, Orangeville, Caledon and King.